Looking to capture a Millennial audience, the RSCVA turned to Noble Studios for its digital branding and site redesign efforts for VisitRenoTahoe.com. The new website needed to capture the great contrast of the region. After all, this is where the country’s largest alpine lake meets the Biggest Little City in the World.

We whittled the site down from 14,000 pages to 3,200. We took a mobile-first approach, highlighting influencer work through imagery, including photos and videos. The website evokes a more editorial-style immersive storytelling approach.

The website includes vibrant imagery and storytelling that showcases that duality. The sprawling layouts focuses on the unique aspects of the region and allows potential visitors to visualize themselves living the brand; seizing life, acting on instinct, and exploring infinite possibility.