Research made it clear the new site needed to speak to both international and domestic visitors and better explain the Santa Monica story. International travelers would be shown that Santa Monica was the perfect hub for a trip to the Los Angeles area. After all, they stay in the states on an average of two weeks apiece. U.S. visitors would see that Santa Monica is much closer to attractions like Disneyland and Universal Studios than they previously imagined.

With the new site, Santa Monica is positioned as the perfect place to kick back and recharge your batteries in between trips to Rodeo Drive, Hollywood and Knott’s Berry Farm. Original content and enhanced maps play a leading role on the new site. Because Santa Monica is made up of eight distinctive neighborhoods; each with its own personality and attractions, we built a map highlighting the various neighborhoods. Rolling over a portion of the map shows visitors quick descriptions of the area and its attractions. In the mood for casual, laid-back dining? Santa Monica has a neighborhood for that.