Yosemite.com is the official website of Yosemite Mariposa County Tourism Bureau, and when you’re number one, there are plenty of competitors out there looking to knock you off the top spot. To ensure the brand’s staying power, we worked to optimize the site, creating search-friendly content to showcase the park’s natural beauty.

Once we started researching Yosemite.com competitors, we discovered scores of sites with higher-ranking pages due to their grip on keywords for the park’s natural attractions and outdoor activities. This didn’t fly with Noble. To reach our client’s goals, our performance marketing team dug deep into the realms of SEO and keyword research to optimize the site’s existing pages for search engines. Up next: creating new content.

We researched topics and keywords to learn what users were searching for and strategized what would perform well on the site. Then, we unleashed our content team on new pages centered around popular Yosemite National Park topics. At the same time, our development team was hard at work on a site redesign.