Destination Marketing Organizations (DMOs) like Travel Nevada usually have a small, dedicated staff whose team-members wear many hats. In the case of Travel Nevada’s team, hats were so stacked that email marketing efforts had fallen by the wayside. However, the DMO owned tons of engaging content that showcased road trip itineraries, desert attractions, historic sites and more. Email marketing was a fantastic way to engage Travel Nevada’s established audience, increase partner referrals, and get new visitors to the state. All it needed was a strategy.

Enter Noble Studios. With its deep experience in the travel and tourism industry, we were primed and ready to help Travel Nevada engage with its target audience. Before we could kick off the actual email marketing strategy, we migrated Travel Nevada’s CRM over to HubSpot, which was a better platform for organizing and scheduling emails. As a Hubspot Partner, our team was uniquely equipped to support this transition. We established an extensive email calendar to gain consistency, plan for testing and ensure every email achieved its designated goal.